FOR IMMEDIATE RELEASE
Denver, CO — August 18, 2025 – The San Francisco Association of REALTORS® (SFAR) today announced the launch of its new single sign-on (SSO) dashboard, powered by Solid Earth, a leader in real estate technology. This upgrade gives SFAR members a modern, secure, and streamlined platform to access all essential business tools in one place.
Built on Solid Earth's secure identity management system, the dashboard uses passkey technology to eliminate traditional passwords, replacing them with biometric methods like Face ID and Touch ID. The result is stronger security and faster access to MLS systems, resources, and continuing education tools starting with a single login.
"The launch of our new SSO dashboard with Solid Earth is a game-changer for our members," said Jay Pepper Martens, Chief Technology Officer of the San Francisco Association of REALTORS®. "In a fast-paced market like San Francisco, our REALTORS® need instant, secure access to their tools. This new system provides exactly that, while also increasing our overall security posture. It's a significant upgrade that will help our members save time without the hassle of remembering passwords and protect the MLS from those with unauthorized access."
Rebecca Pearson, VP of Marketing at Solid Earth, added, "We’re excited to partner with SFAR to deliver innovative technology that strengthens MLS security and streamlines the member experience. This launch is a step toward a future where agents can work more efficiently and securely with one trusted identity across all their tools. Our mission remains clear, one record per human in the real estate space."
About San Francisco Association of REALTORS® (SFAR)
The SFAR is a professional organization dedicated to supporting and advancing the interests of real estate professionals in the San Francisco area. With a commitment to providing cutting-edge resources, education, and advocacy, SFAR empowers its 5,000+ members to excel in a dynamic and competitive market. Through innovative tools, comprehensive training programs, and a robust network, SFAR fosters a thriving community of real estate professionals who uphold the highest standards of service and expertise in the industry.
About Solid Earth
Solid Earth is a leader in MLS/Association technology, offering innovative solutions that streamline operations and enhance the user experience for real estate professionals worldwide. With 25 years of experience in web-based MLS platforms, Solid Earth today powers over 350,000 agent accounts. In addition to the new Ezement platform the company has a new Ezement that offers identity management coupled with a single sign-on platform, all while removing the need for agents to remember any passwords.
Media Contact:
Rebecca Pearson
VP of Marketing, Solid Earth
rebecca.pearson@solidearth.com