MLS & Association Websites That Work Smarter: What’s Driving 300% Traffic Growth?

The role of an MLS and Association in connecting real estate professionals with home buyers and sellers is constantly evolving. A consumer portal should be more than just a static tool—it must adapt and grow alongside your organization, empowering your staff to engage with agents and home seekers more effectively.

At Solid Earth, we’re dedicated to delivering smarter, faster, and more powerful consumer portals for MLSs and Associations. Our content management system (CMS) is designed to simplify website management, allowing users to create, edit, store, and publish digital content through an intuitive interface—no technical expertise required. Over the past six months, our newly launched consumer portal websites have not only streamlined operations for staff but have also doubled or even tripled organic traffic, driving greater visibility and engagement.

What’s Driving This Success? 

1.  Speed & Cutting-Edge Code

Speed matters—for both users and search engines. Our latest CMS is built on 2025 code standards, ensuring responsive page loads and real-time updates that keep content fresh. Speed also plays a huge role in SEO, and the results speak for themselves:

✅ 300% increase in organic traffic after launching a MLS consumer website
✅ Faster site performance providing better engagement from home seekers
✅ Higher rankings in search engines, bringing more visibility to listings

2. Localized Messaging & Easy Content Changes

Your MLS website can reflect your organization—and localized service area. With our CMS, you control the look and feel, images, and messaging. You can share your story as to why and how home seekers see the value of working with real estate professionals.

✅ Customize your website’s look, feel, and content to match your market
✅ Educate consumers on the benefits of working with an MLS-backed professional
✅ Make changes anytime, anywhere—update any page with intuitive drag-and-drop tools, no coding required

3. Lead Generation & Routing That Works for Your Members

Real estate is all about connections, and our websites help facilitate them. Many of our clients are generating hundreds or even thousands of leads per month for their members through their Solid Earth websites. Leads default to the listing brokerage. Your listing, your lead.

✅ Flexible lead routing – Brokers and office managers can set rules that work for them
✅ Built-in contact management – Members can track and nurture their leads
✅ Traffic dashboard – See where leads are coming from and what’s working

4. Engaging Content & Local Data That Keeps Consumers Coming Back

Your website isn’t just a place to search for listings—it can be a hub for local real estate knowledge. With built-in blog and community pages, MLSs can share market stats, home buying tips, and local insights that make their site a go-to resource.

✅ Local Logic integration – Commute times, school rankings, and points of interest
✅ Custom content options – Add market updates, community highlights, and more
✅ Ad revenue potential – Some clients even offset their costs by monetizing traffic

A Smarter Website That Grows With You

A great MLS website isn’t just about listings—it’s about building consumer trust, generating leads for members, and ensuring your brand stays front and center.

At Solid Earth, our solutions are reliable, easy to use, and built to evolve with you. Think of us as a trusted partner who’s always in your corner—approachable, innovative, and ready to support you every step of the way.

If you're ready to learn more about how Solid Earth can help your organization achieve your goals, let's connect. 

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