Beyond Dues: Solid Earth Launches In-House Advertising Division to Drive Revenue for MLS Partners

In the current real estate landscape, MLS leadership faces a recurring challenge: How do you deliver more value, more security, and better tools without increasing subscriber fees?

At Solid Earth, we believe the answer lies in better utilizing the digital "real estate" you already own. Today, we are proud to announce the launch of our dedicated In-House Advertising Sales Division—a strategic expansion designed to turn your technology platforms into sustainable revenue engines.

Sustainable Growth Without the Compromise

Generating non-dues revenue shouldn't mean turning your dashboard into a digital billboard for unrelated products. The professional environment of an MLS is built on trust, and our new division is committed to protecting that.

By bringing advertising sales in-house, we’ve eliminated the "middleman" agencies that often prioritize volume over value. Instead, we act as a comprehensive marketing partner, connecting vetted, high-quality brands directly with the 425,000+ real estate professionals in our ecosystem.

“We are creating sustainable revenue for our clients without compromising platform integrity,” says Eric Stegemann, CEO of Solid Earth. “Building this internal capability allows us to scale advertiser relationships in a way that’s responsible, transparent, and aligned with the long-term interests of our partners.”

The Four Pillars of High-Integrity Advertising

To ensure that every advertisement is an asset—not a distraction—to the agent's workflow, our new division operates under a strict four-pillar framework:

1. Vetted Brand Selection: We only partner with brands that provide genuine value to real estate professionals, such as fintech, insurance, and prop-tech leaders.
2. Strategic Packaging: We focus on high-impact, sleek placements across the Solid Earth dashboard and SSO properties that feel like a native part of the experience.
3. Professional Oversight: Strict guardrails ensure that ads remain additive to the professional workflow.
4. Full Compliance: Every campaign is measured against local MLS guidelines and professional creative standards.

The Value of a Trusted Environment

"MLS platforms represent some of the most trusted environments in real estate," says Dave Murphey, Head of Strategic Partnerships. "Our role is to bring high-quality brands into those environments in a way that respects the user experience and delivers real value to both the advertisers and the Realtor® members."

For our MLS partners, this means a turnkey solution for revenue growth. We handle the sales, the vetting, and the placement; you reap the benefits of a more robust, self-sustaining technology budget.

Looking Ahead

This launch marks a new chapter for Solid Earth and our partners. As we continue to protect your data with biometric passkeys and streamline your workflows with unified dashboards, we are now equally committed to protecting your bottom line.

Interested in learning how your MLS can unlock new revenue streams? Contact our team or visit SolidEarth.com for more details.

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