For MLSs and associations, login support is an operational issue.
Every forgotten password, account lockout, shared login (we all know it happens, let's not kid ourselves) failed resets, and confused member creates support volume. Staff spend time answering the same access questions. Members get frustrated when they cannot reach the tools they need. Leadership has to balance stronger security with the reality that real estate professionals expect quick, simple access every day.
That is why passkeys matter.
Passkeys help MLSs and associations reduce support burden by replacing traditional password-based login with secure biometric authentication, such as fingerprint or facial recognition. Instead of asking members to remember passwords, reset credentials, or manage shared access patterns, passkeys create a simpler and more secure way to sign in.
Passkeys simply provide a stronger a better operating model.
Passkeys are a modern authentication method that lets users sign in without typing a traditional password. Instead, users can authenticate with a secure method already built into their device, such as Face ID, Touch ID, fingerprint recognition, or a device-based credential.
For MLSs and associations, passkeys can help replace one of the biggest sources of support friction: the password.
Solid Earth’s Secure Access IdP supports fingerprint and Face ID passkeys that replace passwords with secure biometric logins, helping stop account sharing and block unauthorized access. Solid Earth also describes its secure access platform as using adaptive authentication to detect real-time threats without disrupting trusted users.
That distinction matters.
The goal is not simply to make login more secure.
The goal is to make secure access easier for the people who use MLS tools every day.
Members forget them.
Members reuse them.
Members share them.
Members lock themselves out.
Members call support when resets fail.
Members struggle when moving between devices.
Members use weak passwords because strong passwords are hard to remember.
We have all done this. I myself am guilty of the occasional Pa$$word1234 misstep.
For an MLS or association serving thousands of members, those small problems add up quickly.
A single login issue may seem minor. But multiplied across agents, brokers, appraisers, admins, office staff, and vendor users, login friction becomes a recurring support drain that ends up taking clogging an already strained support lifeline.
Support teams are then forced to spend time on routine access issues instead of higher-value member service, training, compliance support, product education, or operational improvement.
Passkeys reduce MLS support requests by removing the most common cause of login-related support: the need to remember and manage passwords.
When members can sign in with biometrics or a device-based credential, they are less likely to need help with forgotten passwords, reset links, password complexity rules, or account lockouts.
That can reduce support volume in several practical ways.
Password resets are one of the most common and repetitive support requests for any membership-based technology platform.
For MLSs, the problem is especially visible because members need reliable daily access to MLS tools, dashboards, forms, data, vendors, and related services.
Passkeys reduce this burden by removing the password from the primary login experience.
Instead of asking members to remember credentials, passkeys allow them to authenticate using a trusted device and biometric verification. That means fewer forgotten passwords, fewer failed resets, and fewer calls to staff asking, “Can you help me get back in?”
For support leaders, fewer password resets means more staff time available for complex or high-value member needs.
Account lockouts often happen when users repeatedly enter the wrong password, forget which password they used, or attempt to access the system from a new device under unclear rules.
Passkeys reduce this friction because authentication is tied to the user’s trusted device and biometric method.
That helps members get in faster while reducing the number of failed login attempts that turn into support tickets.
For MLSs and associations, this creates a better member experience and a cleaner support workflow.
Major MLS technology launches often create a surge in support volume.
Members are learning a new dashboard.
They are adjusting to a new login experience.
They are trying to find familiar tools in a new environment.
They may be unsure which credentials still work.
They may need help navigating the transition.
Passkeys can help reduce that confusion by giving members a simple, familiar login method from the start.
Instead of forcing members to manage another password in the middle of a transition, MLSs can give them secure biometric access that feels more like unlocking a phone than logging into another enterprise system.
This matters because adoption is not just about the quality of the dashboard.
It is about how easily members can get into the dashboard in the first place.
Login sharing creates both security risk and support complexity.
When credentials are shared, it becomes harder to know who is actually accessing the system. It also creates confusion when passwords are changed, accounts are locked, or unauthorized users attempt to gain access.
Solid Earth positions passkeys as a way to help stop account sharing and block unauthorized access through secure biometric login.
For MLSs, this is important because access control is central to protecting member systems, data, tools, and vendor ecosystems.
Passkeys help reinforce that the person signing in is the authorized user, not someone using a borrowed password.
Security initiatives often fail when they make daily work harder.
MLS members are busy. They need to access tools quickly, often from different locations, devices, and workflows. If security feels too burdensome, users look for workarounds. Those workarounds can create more risk and more support calls.
Passkeys help solve that tension.
They make access more secure while making the login experience easier.
Solid Earth’s Secure Access IdP is built around that balance: flexible, rules-based security, adaptive authentication, and biometric passkey access. The platform is designed to detect real-time threats while avoiding unnecessary disruption for trusted users.
That is the right model for MLSs and associations.
Security should protect the organization without punishing the people who are simply trying to do their jobs.
Not every support issue can be solved by passkeys.
Members will still have questions about tools, subscriptions, compliance, data, forms, listings, vendors, and dashboard navigation.
But when passkeys reduce routine login friction, support teams can focus on those higher-value questions.
That improves the overall quality of service.
Instead of spending staff time repeatedly solving forgotten-password problems, the organization can use support resources for education, adoption, and member success.
Before implementing passkeys, MLS and association leaders should ask:
These questions help frame passkeys as part of a larger access strategy, not just a login feature.
Solid Earth’s Secure Access IdP is designed for MLSs and associations that need stronger identity management, secure access, and a smoother login experience.
The platform supports passkeys and authentication options that allow fingerprint and Face ID logins to replace traditional passwords. It also includes adaptive authentication designed to monitor device, location, and time in real time and prompt additional verification when suspicious activity appears.
Members need speed.
Staff need fewer repetitive tickets.
Leadership needs visibility.
Security teams need control.
Vendors need reliable access rules.
Subscribers need a simple experience.
Solid Earth helps bring those needs together through secure access, SSO dashboards, identity management, and rules-based authentication.
Book a Secure Access / SSO Assessment with Solid Earth to see how passkeys, SSO dashboards, and identity-based access can reduce support burden while strengthening security across your organization.