This morning at 10:40am CST a beautifully wrapped package appeared on the doorstep of the Greater Chattanooga Association of REALTORS®.

Spring has been delivered. Starting today, the brokers and agents in the greater Chattanooga market have a serious toolbox in which to build relationships around property information.

Spring is a lot of things. It’s a beautiful search tool. It’s a next-level analytics package for the professional. It’s a trusted environment where both agent and client can work together, side-by-side. It’s a mobile platform (thanks to the magic of responsive design). It’s a deep, clean river of property data (thanks to the magic of the Spring API). It’s a strategic response to the national non-REALTOR portals.

So, it’s a lot of things. More than I can list here and still hold your attention. Bottom line?

Solid Earth has one job: to create software that will maintain the expert status of our MLS client’s broker and agent members. That’s what Spring is.

Back in 2010, we stood at a crossroads. We made the decision to start over on a fresh platform. To reinvent ourselves. Throughout this process, our adherence to uplifting the broker was the underlying theme of product development. As each milestone approached, we checked ourselves to make sure that we were making good on that promise.

I’m trying to temper my melodrama. Spring is only a piece of software. But it’s the tangible result of an entire company’s dedication to innovation, service and value. So this is only the beginning. Solid Earth is rather famous for never resting. Just like its predecessor LIST-IT, Spring will continue to grow and change as new ideas and trends dictate.

Starting tomorrow, this space becomes a lot more of us Solid Earthlings talking in present tense than future tense. How wonderful! We have a lot to discuss as Spring matures.

For now, I congratulate our development team, our sales team, our support staff and our clients. Spring is here and it’s ready for you. The real question now is, are you ready for Spring?

1. What’s your opinion on the health of the local market in general? Also, are there market segments doing really well, or really badly? Our inventory is low right now. Builders are buying up vacant lots and tracks of land at a discounted price and building new homes. We’re seeing multiple offers coming in again, the market is definitely moving.
2. What percentage of your agents have smartphones?  Since I am a boutique real estate company, I will speak to the membership of Emerald Coast Association of Realtors and take a guess that more than 85% have smart phones; all of our agents use smart phones as a basic tool. 
3. How to they feel about working in the field? For example, will they be eager to add listings from a showing appointment using their iPhones? I believe many of the the YPN (Young Professional Network) would be adding listings from their smart phones. I imagine some of the veterans agents will still prefer to work off a laptop or desktop. 
4. Has social networking impacted your business? If so, how?  Since I go to as many conventions as I can, I have learned that social networking has generated business for the ones that find the time to make use of that technology, along with the actual physical connection. Note: New Association Exec Ann Rendel jumped into the conversation on this question and added that Social is all about being Authentic. Agents and Brokers who write blogs or share great neighborhood tips on FaceBook are generating lots of positive social media for their brands. She said it’s about be an authentic person, who is also a realtor. Instead of a REALTOR who happens to be a person. Great advice.
5. Where do you see technology in real estate headed and what role does MLS technology – specifically – play? As it is today, the touch of a fingertip – even more so. You can search for just about anything and I believe our members will engage with technology as it improves. Keeping our members informed of new ideas and keeping education at the forefront to help members learn.
6. What technical investment, if any, do you plan to make to aid your business within the next year? Not for sure at this time but will share what I learn to help the membership be engaged in helping them improve their business 
7. What’s your biggest hurdle in getting deals closed? Appraisals, that seems to be the top conversation when it comes to that question when networking with other brokers / agents in our organization, low sale values in the past mean appraisers have a hard time in a rising market. 
8. If Hollywood made a movie about your life, who would be cast to play you? Sandra Bullock. Totally Sandra Bullock!

Thanks for the time Jan and Anne!

If you are a Subcriber to a Solid Earth MLS system and would like to talk Real Estate with Solid Earth’s CEO, send a Tweet to @mattfowler.

1) What is your opinion on the health of the market in Jackson MS?

I have seen an improvement in the market in the last 2 months. I’m seeing progress in new development areas that we haven’t seen since 2005. The increase could be attributed to interest rates. People start to see them go up so they want to make a move before they increase any more.

2) How has technology changed the way you work in the last 5 years?

Everything is getting smaller. Agents aren’t dependent on bulky desktops. Everything is going mobile. Also a transaction can be made with the first sit down meeting being at closing.

3) What technical investment, if any, do you plan to make to aid your business within the next year?

It’s hard to call them monetary investments because technology is cutting cost. There is the ability to go paperless. Everything is in the cloud so you can get rid of the servers in the office. Investment is in setup and tools to educate the agents on the use of the technology.

4) What is your opinion of the 3rd party data publishers (Zillow and Trulia). A resource, an enemy or too soon to tell?

I think we should cut it off. From a Realtor perspective, it’s my job to market the properties. It is a disservice to the public when they are given misinformation. A recent consumer came to me frustrated because the agent he contacted about a listing was not the actual listing agent of the property.

5) In your opinion, what is the greatest challenge facing the real estate industry today?

From an agent perspective it’s meeting all of the demands of the consumers on the level they expect. Some want print material. Some want QR codes w/ phone details. From a brokers prospective, it is helping agents understand how to use all the information and technology that’s available. I know agents that can’t attach a photo to an email. So it’s training agents on each end of the technology spectrum.

6) Explain a bizarre real estate experience you have had recently.

I recently listed a neighbors house. The owners had to be in Utah in 72 hours. Once they left, I went over to see what I would be working with. There were still at least 3 truck loads of stuff left in the house along with a ball python I found in their son’s room. The python is currently living at my house on my mantel and the sellers have no intention of returning for their stuff or their pet snake.

If all of this is so important, let’s put a little time into how to best support the brand from a technology perspective. Considering a brand will need some room to grow, it is important how you set-up your online brand architecturally. You don’t have to be an engineer to understand this, and you may be on a committee where you have to address this. When you do, consider using sub-domains.

What IS a sub-domain? A clear example would be Google with the familiar maps.google.com, mail.google.com, drive.google.com, etc., the underlined bit is the sub-domain. From Google’s perspective, and for Search Engine Optimization (SEO) in general, this gives search engines great ‘juice’ because the root domain remains the same: google.com. These sub-domains, really sub-brands, are also inter-linked. More SEO juice. Another example: Harvard. Google it. You’ll find harvard.edu but also gsas.harvard.edu, hks.harvard.edu, and other school specific sub-domains.

Subdirectories are the traditional alternative. They’re widely used and highly effective. They look like: realtor.org, realtor.org/member-benefits, realtor.org/education, etc. One of the most appealing things for subdirectory users is the traditional use of just one interface to manage all the content. This is great if that’s all you need. But, if your long-term plan includes offering autonomy with some regulations to each sub-branded group, then sub-domains could be a better fit.

Consider the possibilities. What possible sub-brands you could promote to slightly varying audiences: local or regional consumers, members, news sources, government and advocacy groups? Are there custom ad opportunities for each of these? Sub-domains offer you the flexibility of growing brands and/or sub-brands over time. For both Harvard and Google, each sub-branded site could have their own management teams while still maintaining the primary brand’s style and user experience standards.

Here’s a good ‘cheat sheet‘ of pros and cons when considering such a decision. Changing a site structure isn’t easy so, if you’re already talking about building your brand, take a moment to consider the appropriate setup for your organization. It could save you some serious time down the road.

“Your Klout Score has dropped”. When that email lands in my Inbox I usually say something like “Klout is pointless. This doesn’t mean anything.” And then, guess what I do when the opposite happens? When there is that perky little green arrow indicating that my score went up? You know. I think “Wow this Klout thing is pretty cool, it thinks I am smart and that people listen to what I say!” This is brilliant!

Someone told me once that people who like you are almost always smarter than other people. I think that’s true. People who don’t like me are probably not very smart, or at least dramatically under-informed! Well, none of those things are true of my friends at Clareity (they actually are friends, not just using that pejoratively), or for my customers who answered the annual survey. It was released on Friday and we didn’t fare as well as we’d hoped and with this blog post, I want to tell our customers that we’re aware of the situation, and that you are being forced to answer survey questions about a system that we’re in the process of retiring. We really don’t expect them to be super happy with it, that’s precisely why we are replacing it, as all of our customers are very aware.

As I told another industry friend, Greg Robertson, while walking over the crosswalk to the Orlando County Convention Center in November, we are in the middle of a renovation at Solid Earth. Stretching the real estate analogy, it’s hard for a listing to “show well” when the renovation is still ongoing. Let me explain.

By renovation, I mean that Solid Earth’s technology infrastructure is undergoing a total overhaul. Two years ago we split the company into two teams working under one new Chief Technology Officer, Robb Dempsey. About the same number of people are working on our longtime MLS product called “LIST-IT” as have always been assigned to the project. At the same time, we are in the process of building an entirely new platform called Spring. It’s designed to eventually replace LIST-IT so we hired a new team of programmers to build the new system, all managed by the new CTO. In addition to the new software, Solid Earth also built a new redundant virtual network with servers in Alabama and Illinois featuring an automated failover, so the old “backup.yourmlsname.com” sites will no longer be necessary.

By the projected completion in June 2013 the team will have virtualized the entire network including over 80 physical servers, a total investment of over $2 million. The project will materially improve performance and reliability for LIST-IT and will provide a firm foundation for Spring. But, doing the work caused disruptions in some MLS operations. 17 MLS systems out of our total of 24 experienced some sort of outage in 2012, due to some aspect of the improvement project. Some of the outages were serious and resulted in the systems being off-line or slow to respond for hours. Most outages were only a few minutes long and some systems were not affected at all and had 100% uptime. Still, if I personally worked in those markets affected by an outage, I would not give Solid Earth an “A” for reliability in 2012, there was too much “construction” going on.

Everyone acknowledges that the LIST-IT platform is aging. Major consequences include a gradual reduction in reliability, a lack of deep usage analytics, a lack of compatibility with new mobile and tablet devices, a lack of an advertising network, etc. Most of those things were not on the radar when we built LIST-IT of course. Tablets are only three years old this month. So, at the 2010 Solid Earth Client Summit meeting in Pensacola FL, Solid Earth described this predicament to our customers. At the meeting, they encouraged us to extend the life of the LIST-IT system by reworking the code and focusing on their enhancement requests, to focus on “LIST-IT now, not LIST-IT next”. Solid Earth did just that, and increased the number of enhancements released by 20% the next year (2010-2011), and we did pretty well on the survey that year too.

By the next year however, June 2011, the backlog for requests has grown still larger. In an effort to make an informed decision, Solid Earth retained a national software consultant called Peter Saddington from Atlanta. With his help Solid Earth decided it was time to strike out and build an entirely new system from the ground up, a project now called Spring.

So in June 2011 we gathered in Atlanta for our annual Solid Earth Summit. At that meeting we announced the development of the new platform and demonstrated early search functionality on a tablet, a technology then only a year old. At that meeting Solid Earth also introduced our new Chief Technology Officer and a new Technical Management Process called Agile Development. In the sessions the team used Agile small group techniques to collect requirements, thoughts about what is “core” in an MLS and more. About 80% of Solid Earth’s 45,000 subscribers were represented. At that meeting it was also decided that Solid Earth would continue to support and extend LIST-IT as long as the customers wanted, there will be no mandatory cutovers. And, at the same time, a parallel development effort would be added alongside the LIST-IT team to develop the new system. Solid Earth pledged to keep customers informed of our progress as work continued on the new system, bringing them in when we had questions.

The next opportunity for the group to come together was five months later at the NAR 2011 Expo in Anaheim, where the team had promised to demonstrate Spring with four core features, working on all platforms. The features were: Comprehensive Search and Mapping, Add/Change listing from a Mobile Device, Support for Multiple Subscriber Roles (i.e. Consumer, Broker, Staff), CMA reporting and Usage Analytics. That goal was reached and demonstrated at the Expo in Orlando, where the next goal was set: to have a beta site up and running by Summit 2012 seven months later in Charleston, SC.

At the Charleston Summit the group again discussed which features would be next and demonstrated the beta site, then being tested by over 150 stakeholders. Stakeholder testing began during the spring of 2012 with over 200 testers participated from a dozen states. The stakeholders validated many early decisions and created a large number of suggestions which improved the user experience and workflow.

The next deadline was the 2012 NAR Expo in Orlando, Solid Earth demonstrated the first Viable Release Candidate of Spring and received lots of industry attention. After the Trade Show, our long-time customer in Chattanooga formally selected Spring to power a new regional MLS website for their area, to be called GCAR.net. At that time, Solid Earth announced that the first Spring site would be GCAR.net and would be launched in mid-2013, that brings us up to the present. Since then the Birmingham MLS , the Charleston-Trident MLS and several other MLS customers have scheduled installations to follow Chattanooga this summer.

So that brings us up to date. The next deadline is March 31 when the Chattanooga site will launch. The site is a powerful new mobile-friendly, ad-driven consumer portal that will attract leads for the membership and route those leads according to the business rules of the association and their Brokers (not Zillow). When launched the site will feature a comprehensive set of features for the consumer as well as a login for existing MLS subscribers that provides access to the site’s Professional Features. Professional features include:

• Secure Access Control: Fully logged Consumer Login, Broker/Agent Login and Staff Login
• Built using Responsive Design that supports all form factors and operating systems, including Apple, Windows and Android.
• Built using HTML5, leaving no Flash content in Spring, so it is ready for the next phase of web development.
• A Patent Pending Rules Engine that allows MLS Staff to manage and update MLS Rules without programming (using JavaScript) and to manage the inflow of MLS data from multiple sources
• Quick Search, Pro Search and Inventory (reinvented, easier to use and all on one page)
• School Performance Comparisons, Neighborhood Demographics, Tax Assessment Data, Mortgage and Conveyance Data, and Parcel Boundaries, provided through a new national partnership with Digital Mapping (licensing fees may apply)
• An Ad Network that is already producing revenue for several Solid Earth clients
• Search Engine Optimized results and reporting (no frames, full address in the URL)
• Customizable Lead Routing System to direct inquiries to the right person in the organization
• Full system redundancy with automatic failover (mirrored between Huntsville AL and Chicago, IL)
• An Application Programming Interface (API) for outside developers to integrate with the MLS including: property data, agent and office data, public records, traffic counts, prospecting and other aspects of the Spring system.

The Chattanooga system, containing all of these features, is scheduled to be released at the end of Q1 2013, and then to receive regular enhancements every other week as part of our Agile release schedule. Over the next 12 months, as both Consumer and Professional features are added, the new Spring platform will become a viable replacement for LIST-IT. As Chattanooga progresses, then the others start to come online, Solid Earth will engage each customer to determine if and when they want to convert. Done in this way, Solid Earth can help the MLS avoid a traditional Cut Over to a new system by gradually introducing the new platform to both consumers and to the subscribers. Since all traffic will be on one site, it seems logical that the professional subscribers will gravitate to the site where the leads are located.

While Solid Earth is very excited about the new platform and while we are confident it will attract many new customers, we are intensely aware of the contracts in place for LIST-IT. So far, every MLS customer has extended their agreements so they could have access to Spring, before making a long-term commitment to either LIST-IT or to another new system. However, we acknowledge that the conversion will take time so we are still doing enhancements to LIST-IT.

Looking at last year, Solid Earth has completed and posted over 100 enhancements to the LIST-IT software in addition to doing all the regular tax record updates and bug fixes. Plus, the technical support service at Solid Earth added a new more interactive and accountable Ticketing system based on the popular ZenDesk platform to help provide better service to the MLS staff.

So we are moving lots of things around at Solid Earth to be ready for Spring. We understand it has been somewhat turbulent but we look at it as physical therapy. It is difficult work but, on the other end, we will have a viable Zillow-competitor in each of our 24 markets, ready to help our longtime customers (and hopefully new customers) to use for another round of growth. Everyone at Solid Earth is working very very hard to make this transition and we are confident we are headed in the right direction. Even when our Klout score takes a dip.

]]> http://solidearth.com/2013/03/04/klout-is-pointless-or-why-solid-earth-is-not-at-the-top-of-the-clareity-survey/feed/ 3 http://solidearth.com/2013/01/31/summit/ http://solidearth.com/2013/01/31/summit/#comments Thu, 31 Jan 2013 15:40:28 +0000 Matt Fagioli http://solidearth.com/?p=4080 Registration has now begun for the 7th Annual Solid Earth user summit.
This years summit city is Chattanooga, Tennessee! The dates are June 5th to 7th (2013 of course)

We’ve got lots of fun & excitement in store for you.
(but, its really a surprise and so we’re not going to tell you everything just yet)

Here’s what we can tell you…

The host hotel for the summit is the Chattanooga Marriott Downtown.

If you clicked on that link, you are ready to reserve your hotel room at our discounted rate of just $99 per night (note that these rooms will sell out fast because of the super cool music festival in Chattanooga that weekend)

If you missed it, here’s the hotel registration link again
(do it. right now. yes, you)

But, wait! There’s one more thing. Register for the summit right here.
Yes, there’s two steps you need to take right now

#1. Register for your hotel rooms

#2. Register for the summit

But something was missing.

Here we were talking for hours about what a consumer portal should be but the consumer wasn’t being heard. We made plenty of assumptions about what the consumer wanted, what they value, what they are ultimately looking for – and I think we’re generally right on these assumptions. Most everyone in the room had bought or sold a house, but our individual biases disqualified us.

When you’re talking about a very large group of people (who aren’t in the room), it’s very easy to make your broad generalizations sound very convincing.

This week we’ve just completed the second such meeting. This time at the Monmouth County Association of REALTORS. Just like in Chattanooga, our two groups (real estate and technology) came together to share our thoughts on the creation and nurturing of a strong brand with Spring as the foundation. But this time, we came in with the all-important consumer voice. How’d we get it?

Last week, we received results from the very cool Google Survey service whereby Google will take your questions (for a small fee) and collect the data for you. It’s simple and fast. We received 1,500 responses that Google assured us were a true random sampling – what the experts call “statistically significant”. So, were the assumptions from my office (and my client’s offices) reflected in this data?

Here we go:

This was cool. Not what I expected at all. If you read industry news and notes, you’d swear that 1,500 random people around the country would rank Zillow, Trulia and R.com much higher. In fact, “Other” dominates, which shows me that there’s obviously still a great deal of fragmentation going on. Despite millions of dollars and great-looking sites, a lot of eyeballs are still finding real estate data outside the “Zulia” metroplex. If the big guys are going to be successful (and Spring clients, too) we have to understand and attract those currently visiting the array of sites known as “Other”.

Another great one. I think we all expected a much less patient group of people. 24 hours? That’s email territory. In the age of immediacy (texts, tweets and news feeds) I expected a few hours, but a whole day? There are some assumptions you can pull from this data, the numbers don’t lie. Almost 40% of the 1,500 respondents are OK with a 24-hour wait. Google provides some age breakdowns behind these answers which tell a story you’d expect – the older the respondent, the longer the acceptable response time. Still, that was a bit of a surprise.

Spring promises to be as direct and unencumbered by fluff as possible. People searching for real estate should get what they’re after ASAP. But what information related to the listing can we provide that will add value to the experience? That’s why we included this question.

From these responses, clearly people are interested in what’s going on around their homes. Your home is important, but the immediate surroundings maybe even more. You can remodel your house, you can’t remodel your neighborhood.

This was very encouraging. It appears that quite a large percentage of people are still interested in expert counsel – many of them right from the start. And many others will hire a professional at some point in their process. All great news.

So that exercise was very enlightening. I was surprised by a lot of this and I bet you are too. You can certainly poke some holes in the language of the questions (and answer options) but generally, I think we now have a clearer idea of the current state of consumer opinion than before – when we had nothing more than personal opinions and anecdotes from friends and family.

Now at least, there is a baseline of data on which to share the Spring consumer voice with each other. Great work by Lauren and Kayla to get this done.

In 2012, Solid Earth offered our MLS customers more than one opportunity to bring in some (keyword alert!) non-dues revenue. Those opportunities totaled more than $80,000 for the 7 MLS customers that chose to participate. Why, you might ask, are only 7 of our 23 MLSs taking advantage of these opportunities? Excellent question! One that we’re asking ourselves, actually. Check out the specifics below and tell us if you’re ready to start getting checks from your MLS vendor in 2013.

Public Site Advertising: If you haven’t seen what these ads look like, check out ValleyMLS or PensacolaMLS. These sites’ property search pages alone generated 71% of the total ad revenue from all of 2012 – and Pensacola didn’t even place an ad until April! Each of these organizations pulled in some serious cash – 5 digits over the course of the year – keeping their boards of directors (and bookkeepers) very happy.

IDX Revenue Share: Marketing an IDX product takes time and resources. You know your members better than anyone. Up-sell some Gateway subscriptions and see the return on your investment.

Solid Earth is privileged to be your technical business partner. As such, we’re here to help you be as successful as you can be. We think we’ve done a pretty great job coming up with ways for you to bolster the checkbook in 2013 and, reasonably, extend the list of services you already offer to your members and affiliates, but we’re always willing to hear your suggestions. Let us know how we can help you this new year. We’re ready when you are.

HUNTSVILLE, AL (January 15, 2013) – Solid Earth announced today that it has entered into a multi-event partnership with Helives, LLC (creators of the popular ‘Xplode Conference‘). As part of this agreement, Helives, LLC will produce and manage Solid Earth’s 7th Annual User Summit creating a unique and dynamic event.

The 2013 Solid Earth User Summit will be held June 5-7 in Chattanooga, Tennessee. The event will be used to strengthen current relationships, communicate Solid Earth updates, and bring the latest in real estate technology to Solid Earth clients and leadership. Xplode Conference Founder, Matt Fagioli, said of the partnership, “We’re thrilled to be working with Solid Earth and it’s exciting to see how forward-thinking they are about serving customers”.

Solid Earth has historically been a sponsor and attendee of Xplode Conferences. Bill Fowler, Chief Marketing Officer at Solid Earth, says “Matt Fagioli and his Xplode team really know how to put on a great conference. I’ve attended three Xplode conferences now and I left each with new ideas about how to make our own annual user group meeting better. When considering all that goes into a Solid Earth User Summit, it occurred to me that Matt should just run our 2013 meeting. Why try and emulate when you can just call on the best in the business? So that’s what we did.”

Solid Earth, Inc. is a Huntsville, Alabama-based Real Estate Technology Company founded in 1998. The company builds customized Internet database applications for real estate professionals in the United States and Canada. Solid Earth’s new product, Spring, is a customizable single point of access for both the consumer and professional, built on an API. Solid Earth’s legacy product, LIST-IT is presently in use in 24 local REALTOR® Associations in 11 states serving approximately 50,000 end users.

Xplode Conference is a product of Helives, LLC based in Dacula, Georgia. Helives, LLC produces amazing conferences designed to ignite a spark of innovation and execution in the residential real estate industry.

This asset is of the finest quality, has a rich history, and is the open currency within the borders of an MLS market. And historically, this asset has been held closely through strict policy controlling its use and dissemination.

Of course, I’m referring to the expansive collections of real estate data that each and every MLS association across the country possesses and controls. While real money and time still have great value to a Realtor, real estate data is the unspoken cache from where true power (in the form of knowledge and leverage) comes from. It is the resource that empowers any Real Estate Professional to perform their job, and the more refined that resource, the better.

The Change

Because of the nature of real estate data, access to the vast majority of it had traditionally been kept at a distance from consumers. Some listing data is fine to share, but beyond that there is a Digital Curtain. Sure, some of it is public record or could be found through some clever online detective work, but being free to roam at large in the MLS’s vault of curated, “professional-level” data has always been the Grand No-No. It is taboo to speak of such things.

That all started to change when the national, third-party sites started crossing these boundaries and including content like tax data, foreclosure statistics, school rankings, and points of interest, all in the name of capturing attention and pagehits. They knew, because their game is marketing, that eyeballs are key.

The Investment

We can do this too, and do it better. Yes, better, because at the MLS level the core of our services is accurate, validated, real-time data that consumers can use to make immediate decisions on (some of the biggest decisions of their lives). Unlike our national-level colleagues, the data that MLSs provide for consumers to search is never stale but reflects the nature of the market at this moment. Couple it with the complementary demographic, school, tax, and other data that is used for research and you’ve got a very attractive eyeball magnet.

It’s time to play, and so we should. Giving consumers the power to search for homes for their families in their budget, and equipping them with the right amount of tools and information to research how much taxes they will pay, what that neighborhood is like, how good the local schools are, and how long it takes to work is a good thing. They are doing all of this research somewhere – why not have them do it on your site, with the most accurate data and the best resources? But let’s keep one thing straight: this is an investment.

The Return

All of this comes down to Leads; simply defined, it’s about creating opportunities to make meaningful connections with potential buyers and sellers. That is the true objective of why you invest so much of your most valuable resources into a public site, because you hope that the return on that investment will be much greater… leads, which become prospects, which become clients.

Spring goes far beyond simple contact forms on listing pages; it is a rich, analytical platform designed to make that path from Lead to Client shorter and smoother. At its core it has two major objectives. The first mission is capturing the eyeballs of the consumer at large and helping convert them to a lead. Secondly, we are providing a streamlined connection between that lead and you, the real estate professional. Between these two points we are ultimately striving to show that our platform is providing you the ROI you are making in your markets.

As we continue to design and develop new functionality, we’re always considering if what we’re creating adds value to the consumer and removes obstruction from that consumer connecting with real professionals like you.