It was a great time on the Internet yesterday.
Obviously hard at work, I read this on Facebook.
So, I went and read the rest of Bob’s blog post.
I don’t know Bob well, but I have a friend that held a similar position and found the same difficulties. A guy who worked for another large publisher. His task was to build relationships with MLSs in order to gain the all-important direct data feed. Like Bob, he also hit a point where he felt it best to go do something else.
But Cohen’s Facebook post caused me to stand up and close my office door and really ponder what this means.
You have Zillow and Trulia struggling to compile data feeds and it’s a major uphill climb. Then overlay Cohen’s question “…could that [publisher dominance] bubble implode if the market (brokers/agents) come to their senses…?”
So we have this pause in the action as the proverbial irresistible force meets the immovable object. I spent the next few minutes messaging Matt on the subject. Really just waxing philosophic. I do that a lot. Cohen is a great sounding board, FYI.
Then last night while reading some Seth Godin I had an epiphany and I need your input.
Now here are my own questions to you:
1) How exactly does the “broker/agent” come to their senses… and behind what common set of interests?
2) Who will stand up and leverage that power (source data)? Does the broker see this as NAR’s job or is NAR pointing back to the broker?